Color plays in integral role in how your brand is perceived. As designers, we are fascinated with color psychology and implementing the right color palettes for the brands that we create.
In regards to design firms and creative industries, we have noticed a shift towards calm, muted tones and lots of white space. This looks awesome and we love the modern and professional look it creates. However, we have found that this design trend can be repetitive and significantly limit brand recognition.
We spent a long time crafting a palette of colors and a brand presence that we felt truly represents the vibrancy of our business and the core values of our brand. I pieced together what made me unique as a designer, my personal style and the way in which I operate this business. There were a few things that I was sure of. We are friendly, inclusive, knowledgeable, trustworthy and innovative. I knew we needed something different and I knew I didn’t want to look like a copycat of anyone else. This brand would be entirely unique to us. The three principal colors we chose are shades of blue, yellow and a blush pink. Each color represents a different aspect of our brand. Here is the rationales behind our color choices:
Blue: We first chose a navy blue because it is often associated with stability, security and reliability. A strong and reliable presence is the foundation of our brand. We also choose blue as the principal color because it is relaxing and we wanted our web presence to be calming and inviting. We find blues to be timeless and less likely to be colors that we will become tired of over time.
Yellow: We chose yellow because it is bright, energetic and sparks innovation. Yellow is associated with happiness and positivity. Our brand is deeply rooted in the community and our we continuously strive to be a positive force championing our fellow entrepreneurs. We are all smiles when it comes to working hard and having a great time while doing it.
Pink: Originally, we didn’t have pink in our color palette. However, over time it made it’s way back into our marketing materials. We didn’t want to include pink in an effort to avoid alienating male clientele and positioning ourselves as a predominately female oriented brand. But you can’t fight what you like! We found that the pink used in small quantities, doens’t make the brand too “girly” but also softens up the branding.