How To Plan A Digital Campaign

How To Plan A Digital Campaign - Rosemary March Creative Studio

Coming up with a digital campaign plan allows you to post intentionally and cohesively, where all parts of your digital presence come together to create a whole that is greater than the sum of its parts. Are you launching a new product? Are you having an event? Having clear and consistent content is the best way to get the response you are looking for from your online audience.

Don’t let the name intimidate you. A digital campaign is simply a coordinated series of digital content, such as social media posts and emails. They should all work together to promote your particular piece of content. They should also be tied together aesthetically.

First things first, you will have to decide which platforms you will be using for your campaign. Are you going to be going with your top performing ones? Are you going to use this campaign to build your performance in some platforms that might be struggling? It is important to think about the the strengths of each platform and harness them for the needs of your campaign.

It is also time to set your goals. What do you want to gain out of this campaign? You could be promoting an event, or launching a new product. However you can also use an email campaign to build up your presence on social media, or a social media campaign to build your email list. This will not only allow you to plan effectively, but also can allow you to collect the relevant data as your campaign runs, to be able to judge the effectiveness.

So now you’ve got your platforms and goals in mind. It is time for your idea What is the general overarching concept you want to communicate through this campaign?

Once you’ve got that nailed down, plan out your post schedule. Determine where you would like to post and how many posts you will need to put together ahead of time. Remember to keep in mind the needs of your campaign and the strengths of each platform. For example, email can be a great way of teasing a social media campaign before it’s launch, but if your goal is to grow your email list, you will want to use social media to do so. Are you using video? Are you going to boost any posts? All of this will dictate what content you will need. Remember to not overload your platforms when planning your schedule.

Now take all of this and start getting that copy together. What do you want to say in each post? Keep in mind in what order you are posting and make sure your posts make sense in context with each other. If you would like to utilize hashtags for this campaign, it’s time to come up with one.

Time for the visuals. This could mean having a designer create images for you, having a photographer shoot photos, or you might decide to film videos. It’s important to maintain consistency over all your platforms. Make sure to stick to one aesthetic, use a particular colour scheme, stay cohesive with the photos, illustrations or graphics (pick one!), and absolutely make sure to stay on brand.

Once you have all your content ready to go, make sure to organize it in a way where you can be sure what you are posting, when you are posting it, and where you are posting. There are so many options for this, it’s all down to personal preference. Maybe you are more of a spreadsheet person, or maybe you have a favorite calendar app.

Remember to keep tabs on your goal while your campaign is running and after it’s finished. This way you can look back and see if your goals were met. For example, did your social media campaign grow your email list? Did your email campaign bring people over to your Facebook? Did your website traffic grow during the campaign? This will help you get to know your platforms and audience even better, and help you plan your next campaign! Good luck!

Article By Maryanne McFarlane, Graphic Designer at RMCS


Targeting Your Ideal Client On Social Media & Revolutionizing Your Business

Targeting Your Ideal Client On Social Media & Revolutionizing Your Business - Rosemary March Creative Studio

Your mom probably told you when you were younger, “Not everyone is going to like you” and if you probably shrugged off her wisdom. As much as we hate to say it, mom was totally right.

In modern day society, a lot of our self-confidence and so-called successes are attributed to the amount of “likes” and “follows” we get on social media. As a cultural whole, we have a desperate need to be liked by others. Although there is nothing wrong with wanting to be liked, it can create a range of new challenges when it comes to owning a business.

In our desire to acquire mass amounts of followers and likes, often as business owners we are resorting to less than great ways of acquiring them. The popularity of buying likes and followers on social media is growing constantly. The question is, does that really help your business or brand? On the basic level of sales and money in your pocket, does it really help? The simple answer is unfortunately, no. You may gain a few real engaged followers here and there, but for the cost and effect it has on your credibility, it does more harm than good.

The truth is, in order to really be successful on social media, you can’t be afraid to repel individuals you who don’t fall into your target audience. This means structuring your visuals, crafting your captions and speaking directly to your audience every single time you show up on social platforms. In our Better Branding Handbook, we provide a guide to creating your ideal client and exploring what they like, what they dislike and the problems your brand can solve for them.

Don’t be swayed by the allure of mass appeal. It may seem wonderful to have 1000s and 1000s of followers. However, if those individuals aren’t engaging with your brand and don’t care about what you’re offering, then what value are they really bringing to your business? It would be better to have a 200 real, active and engaged followers who hang off every word you post. Imagine 200 people in a room listening to you talk about your brand. Sounds more impressive now huh?

Focus on narrowing down your target audience and serving them to the best of your abilities. By anticipating their needs and offering your expertise, you will craft a loyal audience that will happily be converted to paying customers. Why? Because they are interested in your brand, they have faith in you and they see the value that you offering to them. You will be astonished that by finding your niche, your business will be more successful and you’ll attract more of your dream clients.